An adgroup is the place where the real PPC game takes place. This is where your creativity and thinking process will be tested. Continuing with our example of a Pet Shop site, if you have created a campaign for Pet Dogs, then your adgroups will be decided by the breeds of dogs. This organization not only gives you a clearer  [ Read More ]

So you have signed up with Google Adwords and are clueless as to how you should go ahead with your PPC Marketing endeavor? In this post of our PPC series, I will be helping you understand the interface of Google Adwords (the primary PPC Marketing channel). Once you are logged into your Adwords account, you might get overwhelmed by the  [ Read More ]

What is PPC Marketing? PPC Marketing is the marketing channel through which sites get their ads featured on the search results pages when someone searches for a product/service similar to theirs. Have you searched anything on Google and seen any links on the sidebar (and top) that are slightly different from the organic search results? Something like this:   As  [ Read More ]

Link Building is the most crucial part of any SEO campaign. But I have come across many webmasters who overdo their link building efforts and end up getting their site penalized. Basically, Google wants you to build links in a natural way. That is, your site needs to be so awesome that people should link to it voluntarily. However, realistically  [ Read More ]

The art of blogging, regularly updating content in a diary-like style, has been in vogue since many years now. The Internet, which started off with static HTML-based websites has now moved on to dynamic content websites, blogs. Many businesses now have a blog accompanying their static website because they realize that having a blog can boost their business tremendously. Regularly  [ Read More ]

If you want your site to get maximum traffic from Search Engines, you need to have a vast stack of keywords that you can leverage to bring people on your site. Based on these very keywords, the content of your site will be generated. Also, these keywords will be majorly used as your anchor text. The following slideshow will teach  [ Read More ]

Day 1: Say hello to my new website! Day 7: 20 incoming links. Zero search traffic. Day 30: 100 incoming links. Zero search traffic. Site on page 13 of Google. Day 60: 200 incoming links. Few search visitors. Site on page 8 of Google. Day 100: Aaaaarrrrggghhhh!!!! Sounds familiar? Well, you’re not alone; most webmasters have gone through this phase  [ Read More ]

The success of your Link Building strategies depend largely upon the anchor text you use to link to your web pages. When used correctly, it can work wonders for your site. And if ignored, all the money and time you spent on building those links go down the drain. The success of any link building strategy depends upon 3 factors:  [ Read More ]

Imagine that your girl likes Thai food and you want to take her to a date. What would you do? You would ask your friends which restaurant in your city serves the best Thai food. Now each of your friends will recommend a restaurant, this recommendation acts as a vote for that particular place. Most likely, you will visit the  [ Read More ]

Gone are those days when you opened a shop on a busy street hoping to catch the attention of passerby’s in order to do some business. All you had to do was to put up an attractive banner outside your shop. And if you had some cash to spare, you would publish ads in your local newspaper. Today, the world  [ Read More ]